The Death Of The Spec
I used to get excited for Sunday inserts in the local paper so I could see what new machines were available at Best Buy, Circuit City, or CompUSA. The only thing I cared about were the specs. Which Intel chip did it have? What was the clock speed? How much RAM? How big was the hard drive? How fast was the CD burner? How much cache? Those things mattered…
My MacBook Air doesn’t have the specs of a brand new HP PC laptop — but it still feels faster. Maybe it’s OS X, or maybe it’s the solid state drive. Point is, consumers don’t and shouldn’t care. They care about which machine will boot faster and which will be easier to navigate. Time to web matters.
Amen.
Nov15
